When you decide you want to sell your art, everything changes.
Prior to that decision, you are creating solely because you have the insatiable hunger to create. You are feeding your soul. You are making the world better, from your perspective, because you are making yourself better, and your external world is a reflection of your internal world. As I have said before, an artist cannot serve two masters, so you must serve your soul first, before you sell your art, so that you have no inner conflict.
Once you decide to sell your art, however, you walk a fine line. You must, in short, turn your offering which consists of you, your art and the stories and context in which you talk about all of it into a saleable product, without losing your focus on your own vision and your own inspiration. We’ll talk about many of the product elements when we get to the next circle, Art Marketing Circle III: Products, but, to maximize your chances that your art will sell, there are several places you can give yourself a tailwind if you nail them in the art itself.
There are four elements that will make your art magical, unique, and something that captures people’s attention.
1. Your Inspiration
The art captures and transmits the ideas that inspired you in the first place
2. Your Unique Vibe & Energy
this is what makes your art uniquely you
3. Timelessness
There is something to your art that can work across time and space
4. Mastery & Quality
Your mastery of your technique plays a huge role in how well you will sell
Nail these four elements and you will give yourself a huge tailwind when you start offering your art for sale.
Let’s take a deep dive into these four elements….