BoldBrush Circles of Art Marketing

An overview of our model of how to market art in the 21st century

Clintavo ⚜️🎨 @clintavo

BoldBrush Circles of Art Marketing - Our model of how to market art. 🖼️ 🎨 A thread 🧵

Clintavo ⚜️🎨 @clintavo

In the beginning, it's just you and your art.

Clintavo ⚜️🎨 @clintavo

For your art to be saleable, you have to create the right mix of elements to turn it into a product. They are: quality, category, story and price.

Clintavo ⚜️🎨 @clintavo

Each of the four product elements contributes to the appeal of your art. You can compensate for being weak in one by being extra strong in another one.

Clintavo ⚜️🎨 @clintavo

Your buyers and superfans will want to feel close to you personally. So communicate with them via one-to-one channels. Nurture them. Develop personal relationships. This only works well if you've nailed the four elements discussed in the previous tweet.

Clintavo ⚜️🎨 @clintavo

Your buyers come from your larger audience. You must build this audience. The best way to communicate with your audience is one-to-many channels that YOU CONTROL. Email newsletters. Your website. You want to own these channels to protect yourself from platform risk.

Clintavo ⚜️🎨 @clintavo

The best use for open platforms like Twitter, Instagram, etc is to build general awareness and interest in you in your art. Your goal on public channels is to get people to join your audience. The goal in your audience channels is to get people to become superfans or buyers.

Clintavo ⚜️🎨 @clintavo

Here's what the full BoldBrush Art Marketing Circles model looks like. The buyers journey is: Awareness -> Audience -> Buyer If your marketing isn't working well they key is to improve your efforts at the inner circles first. When in doubt, move one circle in.

Clintavo ⚜️🎨 @clintavo

Your goal at each step is to build a long term marketing asset. The main assets you want to build are: Awareness -> Fans and Followers Audience -> Mailing List Buyers -> Collector List (& sales!) These assets are critical for increasing your sales over time.

Clintavo ⚜️🎨 @clintavo

The BoldBrush Art Marketing Circles model with some examples of common marketing channels and where they belong in the model.

Clintavo ⚜️🎨 @clintavo

Common marketing channels are great, but being an artist is hard. That's why, when you work with @boldbrush and @fasosites, we have our own channels at each ring of the model that amplify your marketing efforts and extend your reach.

Clintavo ⚜️🎨 @clintavo

Give me a follow at @clintavo if you want more art marketing ideas the ones outlined in this thread. And please retweet this thread if you think other artists should should know these ideas. 🙏

I am working on (as a part of my upcoming book) expanding these ideas into more specific, actionable ideas for our paid Sovereign Artist members. Click the button below if you’d like to join The Sovereign Artist Club and be positioned to receive detailed information about how the “Circles of Art Marketing” work. You’ll also get access to our detailed series and video on how to utilize Instagram and Email to move Instagram followers onto your email list and turn them into art buyers.

Or, if you’re not quite ready to join the club but want more art marketing threads like this, please follow Clint on Twitter at the button below.

Clintavo

PS - If you’re already on Twitter, I would really appreciate it if you’d click the following link and retweet that tweet so that more artists on Twitter could learn about the Circles of Art Marketing. Click here and retweet