Don't Mix Friendship & Business on Social Media

It confuses the algorithms about the subject of your accounts

Here's one of the most common mistakes artists make:

Using the same Instagram account for personal communication and for business.

Why is that a mistake? 

The short answer is that it confuses the Instagram algorithm.

Now for the (slightly) longer answer:

It's crucial to view Instagram's algorithm as a system for making connections. It uses all the informatio…