For the Love of It
Create art for love, not for "likes"
This article, in its current form, originally appeared on my personal blog, Clinsights, here.
An artist wrote me and said:
"I do painting for the love, as I just explained to someone this morning, while defending all the money spent versus nothing sold. I've never approached the easel with $$ in mind."
Unfortunately in our money-driven, ROI-focused society, many people don't get it. Modern internet culture is destroying the pursuit of mastery by devaluing anything but engagement and money.
After all, why would this artist continue to "waste" money on her craft if nothing is selling? It's tragic that she feels forced to defend her decision to spend money on the thing she enjoys most in her life.
I, however, completely "get it." It's really very simple. She enjoys "The Maker's High" from painting, which is one of the greatest rushes anyone can have in this life. There's a reason that "Creativity" is in the very tip, at the "self actualization" level of Maslow's Heirarchy of Needs.
My conjecture is that each of us should stop repressing our creative and playful side, and start listening carefully to the inner prompts of our Deep Inspired Curiosity.
It may be that our innate need to follow our inspired curiosities and the way that we gravitate to certain activities that hold compelling interest for us, such as creating art, is evolutionary. Consider the following quote:
“Evolution trends towards complexity; producing ever more differentiated and integrated individuals. Therefore it also selects against stasis, anything that stops flowing or flows in the wrong direction. In order to guide us, the pursuit of complexity has to feel like something, and it has to feel good.” — Tom Morgan (emphasis added). [source]
You see, the artist who wrote me is an amateur artist. And I mean that as a huge compliment, in the noblest sense of the word. We seem to have destroyed the true meanings of the words amateur and professional. 1
The word “amateur” comes from a French word meaning: "lover of". An amateur is someone who pursues the craft of something like music or art because they love doing it. A professional does it for money. 2
I've often seen masterful works by "amateurs" and truly horrible schlock by "professionals." In fact, I don't think an artist can achieve true mastery without working for the simple love of creating....as amateurs do. I've occasionally met those who are in it mostly for money and their work is usually.....lacking.
I said above that I completely "get it." Here's why: when I was in high school and college, I fell in love with music and playing guitar. That started my life-long love affair with guitar playing.
I can see people criticizing me for the amount of time and money I spend on my "amateur" guitar playing. But it brings me joy. "Blowing" money on creative endeavors is perfectly valid, and certainly better than "blowing" it on a trip to Vegas or most of the other trivial diversions modern society has designed to take our money.
I'd rather spend four hours playing guitar than four hours wasting my life watching the latest reality TV any day. And, I often have spent four hours playing. It always amazes me how fast time disappears when you're in the "zone."
When you enjoy something creative to the point that you love doing it, and you spend hours and hours immersed in it, you deserve to work with great tools that make your time even more enjoyable...the best tools you can afford. So, a few years ago I bought a a rather expensive acoustic guitar - it's the same guitar many "professional" players use on stage.
Will I ever make money with my playing? No, at least not seriously. Do I care? No.
I have spent hours with that guitar and it's easily, in terms of enjoyment hours, the best “large” sum of money I've ever spent.
People who don't "get" it, think it's a waste of money. And that's sad for them.
Remember, create art for love, not for “likes.”
Sum ergo creo,
Clintavo
Creativity Fanatic
PS - For the love of it is the reason I write and publish reflections, essays and fiction on my personal site. Those writings not about art and marketing, although the works do often have musings about the nature of creativity and its intimate relationship with spirituality. If that is of interest to you, the works on my personal site are all public and free and you may subscribe here.
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Footnotes:
[1] We've done the same thing to the word gentleman. In our society, we use the word "gentleman" to mean a "nice guy." A gentleman in the historical sense was akin to someone in the noble class...someone who had a title and owned land. "To a degree, gentleman signified a man with an income derived from property, a legacy or some other source, and was thus independently wealthy and did not need to work." [source] So, until we screwed up the word, it was possible and, indeed often the case, that a man could be both gentleman and, also, a real ass.