How to Amplify Your Art Marketing Efforts
With a FASO Artist Website or Storefront
How to Amplify Your Art Marketing Efforts
In our private art marketing groups we've been discussing a framework that I invented last year that we call the "Circles of Art Marketing" which is a complete framework for how we think about all the activities and channels that artists should learn to market their art online. For a quick overview of the Circles of Art Marketing framework, check out myTwitter thread:
https://twitter.com/clintavo/status/1576199047806951428
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Below is a graphic that gives an overview of the framework:
By the way, if have a FASO website, you also get membership in BoldBrush Circle where we have an entire 60 page ebook for you that explains the entire Circles of Art Marketing framework and how to use it to better market and sell your art.
For FASO website members the Circles of Art Marketing ebook is here
Note - you must login to your FASO account to access this ebook, if you run into issues please contact support@faso.com - support questions asked by replying to this newsletter will not go to FASO support and will likely go unanswered.
On to today's update:
For today's lesson in art marketing however, I want to talk about the outer circle: Awareness.
The first step in your customers' journey to owning one of your artworks is Awareness. Awareness of your art, awareness of you. By the way, one of the mistakes a lot of marketers make is spending too much of their time engaged in awareness activities (posting on social media is an awareness activity) and far too little time in the circles further in, especially the True Fans circle (you should spend a lot more time than you probably do here).
But, in any case, Awareness is the first step, and it is something you have to master to sell art.
You can see on the circle that generating awareness involves activities like posting on social media, running advertisements, entering contests (The BoldBrush contest is free), and in other public communities. PR activities would also fit here - having an article written about you, showing in a restaurant, participating in an art fair. Any activities where you can expose your work to people that have not seen it before can be used to generate awareness of your art.
Awareness is actually one of the hardest problems to solve. If you already have an Audience and True Fans, it's much easier to make sales because you have a group of people who are already interested in your art and who want to support you. But awareness is a constant and ongoing activity you must keep up with to keep a new flow of potential audience members discovering you.
Doing all of these awareness activities is difficult, especially for one person. To achieve some leverage and help in generating awareness, look for ways you can AMPLIFY your efforts. For social media, this might entail getting friends, especially those with more followers than you, to repost your art, and engage with your posts to help them rank better in Instagram's algorithm. You might ask existing buyers to refer their friends to a studio opening you are hosting.
While there are a number of ways to amplify your awareness efforts, they take work as well. But here's one amplification activity that you can take that requires almost no extra effort on your part.....if you host your website with FASO Artist Websites.
While most website hosting companies won't lift a finger to help show your art to their audiences, we do things differently at FASO. We believe that we are in this together. We think about nothing but helping artists and collectors connect. And unlike, even our competitors in the art space, we actually build channels to help amplify your efforts. While, yes, we do want to sell you a website, we want even more for you to sell your art.
One of our main channels for helping artists amplify awareness is called the DailyArtStream. Every time you upload a group of artworks, we automatically select one and we feature it in an email and on a website we call the DailyArtStream. We also promote the DailyArtStream in BoldBrush Collector, which goes out daily to over 65,000 art lovers & collectors. We know of several collectors who purchase from these alerts, a couple of whom have purchased over 300 works of art primarily from FASO amplification channels. Artists write to us constantly to let us know a new piece has sold. In fact, here's something that popped up in FASO's integrated Art Marketing Center today, as I typed this:
It's not just the DailyArtStream, we have tools and channels at several parts of the art marketing circle to do our best to help amplify your efforts. Here are a few:
While you can amplify your awareness efforts on your own, why do it the hard way?
Join FASO and we'll help you!
If you're not currently using FASO, what are you waiting for?
We've already shared with you how We Are In this Together, how we help you with promotion to 65K art lovers when you Launch Your Site, how FASO Protects Your Art from Unsanctioned AI Use, how to Save time with Marketing Automation, and many more features you won't get anywhere else. We're confident that you'll love your FASO website and all the great marketing tools like the "Artful Alerts" feature.
If you haven’t gotten yourself a FASO website yet, now is the time to do it! We’ve put together the best deal you’re going to see. We don’t put our services on sale very often, but this year, we decided to put together an insanely good deal for the holidays. With the risk of AI taking your art to train their models, and the problems with big tech companies not respecting the content created by artists, now, more than ever, you need to work with a company that is by artists and for artists. So, if you join before December 31st and midnight, here’s the offer…..
2024 FASO Holiday Bundle (70% Savings on Bundle):
Get A Year of FASO Gold Membership for $150!
(Normally $312/year)
You'll also get the following included at no additional charge:
$100 in BoldBrush Ad credits to help launch your site.
$100 Site Review by FASO to make sure your site is ready to launch
A FREE Holiday Preparation for Artists Guide
Full Access to our Marketing calendar, videos, and resourcesd
Access to our Friendly and Fast Support Team.
Automatic protection of your Art from AI bots
Software to Send Newsletters Included
Marketing Automation in the form of Artful Alerts sent to your fans
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This offer saves you $362 compared to the normal price of these items.
* Site renews at normal price after the first year
Start a FREE Trial Today to take advantage of this offer!*
*Activate your trial site and become a paid member before December 31st, 2024 at midnight CST to get the special Holiday Bundle pricing!
Not Sure Yet?
If you have questions before signing up for the Free FASO Trial, please send them to clint@faso.com. Note that it is the holidays and I am not as responsive to email as usual so it may take me a few days to respond.
Creatively,
Clint Watson
FASO Founder
Creativity Fanatic