How to Grow Your Instagram Account - Part II
Who should you follow?
A lot of artists are disappointed with some of the recent changes at Instagram. The algorithm has evolved, as they always do, and some artists are having trouble seeing the engagement that they used to.
However, all is not lost, today we’re continuing our series to help you understand how to be successful on Instagram and how to work with their algorithm instead of against it. The things you learn in this series are valuable, however, if you pair them with what we covered in the Studio Sale series and the Circles of Art Marketing series you will 10X your results. If you are a paid Sovereign Artist Club member you can review our past article series on our Sovereign Artist Resources page. If you’re not yet a paying member, please consider joining here.
Here’s are the articles we’ve already sent in this series if you’d like to catch up:
1. The Instagram Algorithm
Today’s article:
2. Who you should follow
Planned for the next several weeks:
3. What you should consume
4. What you should post
5. What you should post - advanced tactics
6. Hashtags
7. Your Brand on Instagram
8. Deleting posts
9. Recap
In today’s article we’re going to talk about who you should follow on Instagram from your art business account.
OK, let’s go!
Following the right pages (and not following the wrong ones) tells Instagram’s algorithm to put your account in the “art neighborhood” and helps you get recommended to people who are interested in art. Here’s who you should follow:
Brands that you use: paint companies, brush companies, and other art supplies and services you personally use. These are great to follow because brands typically have strict standards and stick to the topic of art. So, by following them, you are teaching Instagram that you also stick to the topic of art.