How to Grow Your Instagram Account - Part VII
Brand aesthetic
A lot of artists are disappointed with some of the recent changes at Instagram. The algorithm has evolved, as they always do, and some artists are having trouble seeing the engagement that they used to.
But first, in case you missed it, I recently let you know that we, BoldBrush, are addressing this situation. Artists NEED a photo sharing app without all the TikTok algorithm insanity. So we have released a social media app called “Musero” - it is a new photo sharing network that works very similarly to the original Instagram: Easy photo and art sharing. Chronological Feed. No crazy algorithm. No TikTok style insanity. It also has some features that Instagram always lacked - for example - you can embed links to your website into a post on Musero. It also supports groups.
Musero is now live and available in both Apple’s App Store (for iOS) and Google Play (for Android). Once you install the app, there is also a link to a web version which you can use to post from your desktop computer if you find that helpful. Here’s what it looks like:
If you haven’t already singed up for Musero, be sure to do it. It’s free and ready for you to start promoting your art. We plan to start inviting more artists and collectors to join next week.
OK, back to Instagram. The changes are disappointing, however, all is not lost (and our @boldbrush account is killing it under the new Instagram algorithm), today we’re continuing our series to help you understand how to be successful on Instagram and how to work with their algorithm instead of against it. The things you learn in this series are valuable, however, if you pair them with what we covered in the Studio Sale series and the Circles of Art Marketing series you will 10X your results. If you are a paid Sovereign Artist Club member you can review our past article series on our Sovereign Artist Resources page. If you’re not yet a paying member, please consider joining here.
Here’s are the articles we’ve already sent in this series if you’d like to catch up:
1. The Instagram Algorithm
2. Who you should follow
3. What you should consume
4. What you should post
5. What you should post - advanced tactics
6. Hashtags
Today’s article:
7. Your Brand on Instagram
Planned for the next few weeks:
8. Deleting posts
9. Recap
In today’s article we’re going to talk about your brand on Instagram.
OK, let’s go!
A key to growth on Instagram is to always make a good impression. So we recommend that you develop a clear and consistent brand aesthetic.
Imagine a physical store for a minute. Stores make their people always wear a uniform, they keep the store clean. They are always trying to put their best foot forward. You should think of your Instagram account in the same way. One key to this idea is consistency. You make a good impression by being consistent.