How to Grow Your Instagram Account - Part III
What content you should consume
A lot of artists are disappointed with some of the recent changes at Instagram. The algorithm has evolved, as they always do, and some artists are having trouble seeing the engagement that they used to.
However, all is not lost, today we’re continuing our series to help you understand how to be successful on Instagram and how to work with their algorithm instead of against it. The things you learn in this series are valuable, however, if you pair them with what we covered in the Studio Sale series and the Circles of Art Marketing series you will 10X your results. If you are a paid Sovereign Artist Club member you can review our past article series on our Sovereign Artist Resources page. If you’re not yet a paying member, please consider joining here.
Here’s are the articles we’ve already sent in this series if you’d like to catch up:
1. The Instagram Algorithm
2. Who you should follow
Today’s article:
3. What you should consume
Planned for the next several weeks:
4. What you should post
5. What you should post - advanced tactics
6. Hashtags
7. Your Brand on Instagram
8. Deleting posts
9. Recap
In today’s article we’re going to talk about what content you should consume on Instagram from your art business account, because, believe it or not - it matters.
OK, let’s go!
Watch what you watch
The algorithm can be a double edged sword, because it considers what you post AND what you consume. It considers who you follow AND who follows you.
For example, let’s say that you are logged into Instagram with your art business account and you start watching a ton of really cute animal videos. Who can blame you for wanting to see cute kittens? Except that, now the algorithm is going to think that you really love cats.