How to Grow Your Instagram Account - Part VI
Hashtags
A lot of artists are disappointed with some of the recent changes at Instagram. The algorithm has evolved, as they always do, and some artists are having trouble seeing the engagement that they used to.
Last week I let you know that we, BoldBrush, are addressing this situation. Artists NEED a photo sharing app without all the TikTok algorithm insanity. So we are releasing an app called “Musero” - it is a new photo sharing network that works very similarly to the original Instagram: Easy photo and art sharing. Chronological Feed. No crazy algorithm. No TikTok style insanity. It also has some features that Instagram always lacked - for example - you can embed links to your website into a post on Musero. I have an update since last week - the app has been built, submitted to Apple and to Google Play and should be available in the App stores next week! Here’s a sneak peek with a screenshot:
If you haven’t already joined the Musero waitlist, be sure to do it:
OK, back to Instagram. The changes are disappointing, however, all is not lost (and our @boldbrush account is killing it under the new Instagram algorithm), today we’re continuing our series to help you understand how to be successful on Instagram and how to work with their algorithm instead of against it. The things you learn in this series are valuable, however, if you pair them with what we covered in the Studio Sale series and the Circles of Art Marketing series you will 10X your results. If you are a paid Sovereign Artist Club member you can review our past article series on our Sovereign Artist Resources page. If you’re not yet a paying member, please consider joining here.
Here’s are the articles we’ve already sent in this series if you’d like to catch up:
1. The Instagram Algorithm
2. Who you should follow
3. What you should consume
4. What you should post
5. What you should post - advanced tactics
Today’s article:
6. Hashtags
Planned for the next several weeks:
7. Your Brand on Instagram
8. Deleting posts
9. Recap
In today’s article we’re going to talk about hashtags.
OK, let’s go!
Different people vary widely on what they recommend you do with hashtags and what you should do has changed over time. But in general, what we have found at BoldBrush, is that three to five hashtags is a good number. You generally don't need much more. Choose perhaps three general hashtags and two very specific ones.