Inspired Curiosity is The Way

Don’t get imprisoned by boxing yourself into a niche

You’ve likely heard it said, and most modern art marketing “gurus” recommend that to differentiate yourself, you need to own a “niche.” And that doing so will make it easier for you to market yourself.  It is true that “owning” a specific area does make marketing something easier.  Nike owns “athletic shoes.”  Rolex owns “High end watches.”  FASO owns …