Discussion about this post

User's avatar
Tim Giles's avatar

Sadly, I find the modern approaches to marketing and selling art is a rat race that takes precious time from the artist that should be involved in the creative process. It’s a different world and even I know an artist is now responsible to take the reins and go down the path of marketing. Currently, I am avoiding the craziness and focusing on learning all that I can before jumping in head first. FASO is providing a ton of resources to aid in this.

Expand full comment
Lori Woodward's avatar

This is an important article and reflects reality for artists who want to sell their work. I’ve sold my work in a variety of venues, including self sales over the past couple of decades. It’s all about relationships to those who love your art and integrity/honesty in creating something that you, the artist, wants to convey to others whether they buy it or not. Just this morning, I wrote in my art journal something Clint has talked about many times: “Be so good they can’t ignore you.” I also wrote, “Never be rushed to create works for sale”. I want to create works that will stand the test of time - works that are more than a commodity. I can’t feel like I’m rushing to post and finish mediocre paintings so I can just increase the number of sales… that relates more to selling shoes on Amazon than to create something that I have an emotional connection to.

Expand full comment
4 more comments...

No posts