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Start With The Least Crowded Audience

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Start With The Least Crowded Audience

Driving Traffic is Noise, Building an Audience is Music

Clintavo
Mar 15, 2022
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Start With The Least Crowded Audience

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Clintavo @clintavo
START WITH THE LEAST CROWDED AUDIENCE (Art Marketing Thread) Artists get so hung up on "driving traffic" to their websites that they often ignore their most important prospects.
5:23 PM ∙ May 5, 2020
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Clintavo @clintavo
Selling art is not a numbers game, it's a demographics game. You're not looking for the biggest audience, your looking for the least crowded audience that would be interested in your art.
5:23 PM ∙ May 5, 2020
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Clintavo @clintavo
The least crowded audience is where you should focus your best efforts and no audience is less crowded than your own contact list
5:23 PM ∙ May 5, 2020
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Clintavo @clintavo
Then, market outward in layers, and in descending order of importance (and descending effort) from your least crowded audience to your most crowded audience.
5:23 PM ∙ May 5, 2020
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Clintavo @clintavo
Market like this: personal calls to past buyers, personal emails to best prospects, email newsletter to subscribers, social media posts to followers, blog posts to drive traffic. This list is from most important to least important.
5:23 PM ∙ May 5, 2020
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Clintavo @clintavo
Notice how at each step, the amount of effort goes down and the number of potential people reached goes up. You can repurpose the content you create at each layer to fuel the content at the next layer. That's what I mean by "market award in layers"
5:24 PM ∙ May 5, 2020
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Clintavo @clintavo
You marketing outward from the innermost layer - your most engaged fans to the outermost layer - "the world.".
5:24 PM ∙ May 5, 2020
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Clintavo @clintavo
Related: Read 1,000 true fans (kk.org/thetechnium/10…). You do not want to target the masses - you want to build a relatively small but powerful list of true fans.
kk.org1,000 True FansThis is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged. I recently rewrote it to convey the core ideas, minus out-of-date details. This revisited essay appears in Tim
5:24 PM ∙ May 5, 2020

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Start With The Least Crowded Audience

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