The Circles of Art Marketing - Part II

Your Product Mix

When you decide you want to sell your art, everything changes.  Prior to that decision, you are creating solely because you have the insatiable hunger to create.  You are feeding your soul.  You are making the world better, from your perspective, because you are making yourself better.  As I’ve said before, an artist cannot serve two masters, so you must serve your soul first, before you sell your art, so that you have no inner conflict. This is necessarily where all true art must start.

Once you decide to sell your art, however, you walk a fine line.  You must, in short, turn your art into a product, without losing your focus on your own vision and your own inspiration. You must be in the market but not of the market.

There are five elements that you must think through to turn your art into a product:

1.  The art itself and what makes it unique

2.  The story you tell about yourself and your art

3.  The category or niche that you mostly work within

4.  The quality of your art

5.  The price you charge for your art

Nail these five elements and you will give yourself a huge tailwind when you start offering your art for sale. Let’s take a look at each one.