The Power of Stories in Selling Art - Part IV
Your Story with Each Fan
Artists often say, “My work speaks for itself.”
But your art doesn’t speak for itself.
People do buy the art, not just the story. But the stories do matter. What you tell people about your work will affect how much of it you sell, and how much people enjoy it. However, artists, and marketers often misunderstand what we mean when we say “the story” and mistakenly assume we mean the story of the artist’s background.
What we actually mean when we say “the story” is an amalgamation of many different kinds of “stories”, both verbal and nonverbal, that define the brand, or the vibe around your art.
This series explores these different kinds of stories.
Here are the topics we plan to cover in this series:
Previous Articles in Series:
1. Overview
2. Your Origin Story
3. Your ongoing public story
Today’s article:
4. The specific story between you and each fan
Planned for the next few weeks:
5. The context your art is displayed within
6. The story of each artwork
On to today’s update!
People won’t buy your art until they buy into your art.
And every interaction you have with a fan or collector is an opportunity to get them to buy into your art a little more. I call these “magic moments.” Your job is, every time you interact with someone in relation to your art, is to give them a magic moment. The accumulation of these moments is what builds your story in that person’s mind. This is how you build a powerful brand - by giving your followers, fans and customers magic moments every time they interact with you. Every time they think about you.