The Six Steps to Closing a Sale - Part III
The Approach
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The Six Steps to Closing a Sale - Part III
This article series is a continuation of a theme that we talk about a lot. In fact, you might call it a key principle and it is this: artists need to think like a business. Artists are not only in the business of making art, but also in the business of selling their art. Many have mastered the creation process, perfected their technique, found their niche, and developed their style, but when it comes to running a business, particularly the business of sales, there are a lot of new skills to master.
Putting on the sales hat requires that you get comfortable engaging in one or more difficult conversations with potential clients. These conversations revolve around budgets, finances, payments and the actual process of closing a sale. We have put together this article series to help artists during these interactions. By following the six steps to closing the sale, artists will be equipped to close more sales confidently.
The six steps outlined below are well researched and are utilized by designers, videographers, and others in creative fields. This series will cover the following topics: We will begin with covering prospecting and qualifying potential clients. We will then talk about the approach, the presentation, overcoming objections, and the close. Then we’ll wrap this up with a little bit of encouragement.
Here are the topics we plan to cover in this series:
Previous Articles in Series:
1. Prospecting
2. Qualifying
Today’s article:
3. The Approach
Planned for the next few weeks:
4. Presentation
5. Objections
6. The Close
On to the update!
STEP 3: The Approach
Once you have qualified someone, you will then move to the third step which is the approach.
The approach is where you get to make your first impression, build rapport, and actually work on building a stronger relationship. It's so important to ask very thoughtful open ended questions and to listen. Not everyone is a chatty-cathy, so ask a follow up question or two if you’re getting short responses.