What If Updating Your Artist Website Were as Easy as Posting to Instagram?
Designed around the needs of artists—the simple, professional way to keep your website current
❤️ Please click the Like button—the little heart icon at the top and bottom—if you believe artists should spend less time wrestling with websites and more time making the work only they can make. Your click helps this message find more artists who need a simple, beautiful home for their art—one that supports the studio instead of stealing time from it.
Artists—you—do not need another complicated website builder. You don’t need to become a web designer, to study page layouts, to install plugins, or to spend a whole afternoon figuring out how to add just one new painting.
You need to make art.
And when a new piece is ready, adding it to your website should be as easy as posting it to Instagram.
That is the first important difference between FASO and general-purpose website builders.
FASO was built specifically for artists.
If your impression of FASO was formed years ago, it is time for you to take another look. We have rebuilt and modernized the experience around the way artists actually work: our interface is now clean, beautiful, intuitive, and fully usable from your phone. Here’s today’s FASO:
With FASO, adding a new artwork is not some secondary feature buried inside a system designed to work for everyone including restaurants, dentists, plumbers, lawyers and yoga studios.
Adding and updating art is the central act around which FASO is designed.
Adding a new artwork, and a brand new page on your website to sell it, is this simple:
You upload the image, adding the title, size, medium, and price in the process.
Choose whether it is available for purchase or inquiry.
You are done. It is on your website and ready to sell.
When you upload a new piece to FASO, something important happens. Unlike a social media post—which briefly feeds someone else’s platform (and AI training) before disappearing into the endless scroll—you have added that artwork to a professional home you control. Most art websites fail because they aren’t updated and used by the artist. And they aren’t used because it’s not easy to use them.
When you add art to your FASO website it becomes part of your permanent body of work. We present it in a beautiful setting where collectors can find it, learn more about it, send you an inquiry about it, or purchase it. In addition, your site visitors can join your mailing list and ask to hear from you again. FASO gives you all of this out of the box.
With FASO, you’re not on your own. Once you upload a new piece of art, FASO’s built-in marketing system, which I’ll tell you more about in my next email, goes to work to promote the piece on your behalf.
We believe that your website should not compete with the studio for your time. Your website should support your studio time.
That is one reason we have spent more than two decades making FASO unusually easy for artists to maintain. The best artist website is not the one with the most complicated design options. It is the one an artist will actually keep alive with new work. And none of them are easier for that purpose—that most important purpose—than FASO.
If starting a new website seems daunting, please remember that you do not need to rebuild your entire online art presence is one day.
Just start with ten strong artworks.
Choose the pieces that best say: “This is the work I am here to make. And it is the work that only I can make.”
Give us a try and see how easy and quick it is to build a serious home around them.
Free for 30 days
No credit card required
Keep your existing site while you build
Creatively,
Clint Watson
FASO Founder and Art Fanatic
P.S. You do not need to take down or change your current website to explore FASO. Build your FASO site during the free trial, compare it with what you have now, and decide which feels like the better home for your art.
Join FASO
If our philosophy resonates with you, please join us. This is about more than just where you host your website. In a world of growing AI, this is about joining with others who wish to protect the ecosystem of human artists. It’s about working with people who view the importance of human art the same way you do. If we don’t band together in this time, we risk losing something important to the all-consuming beast of the algorithm.
As always, let us know what you think.
I did a presentation at my art association meeting two months ago about Faco and how I built my sight and maintain it I went to my dashboard on a big screen so the artists could see how user friendly it is. If you see an increase in new artists in the Midwest, you know why.
Yes keep it simple , have you considered an auction with Faso....