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𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲, 𝐈𝐦𝐦𝐚 𝐚𝐧 𝐔𝐧𝐝𝐞𝐫𝐠𝐫𝐨𝐮𝐧𝐝 𝐖𝐫𝐢𝐭𝐞𝐫 𝐰𝐡𝐨 𝐡𝐚𝐬 𝐨𝐧𝐥𝐲 𝐑𝐄𝐂𝐄𝐍𝐓𝐋𝐘 𝐬𝐭𝐮𝐜𝐤 𝐡𝐢𝐬 𝐡𝐞𝐚𝐝 𝐀𝐛𝐨𝐯𝐞𝐠𝐫𝐨𝐮𝐧𝐝 𝐰𝐢𝐭 𝐝𝐚 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐒𝐎𝐔𝐋 𝐂𝐎𝐋𝐋𝐄𝐂𝐓𝐎𝐑 𝐧 𝐏𝐔𝐒𝐒𝐘 𝐃𝐄𝐓𝐄𝐂𝐓𝐈𝐕𝐄 𝐛𝐨𝐨𝐤𝐬. 𝐀𝐧𝐝 𝐧𝐨𝐰 𝐭𝐡𝐢𝐬 𝐒𝐔𝐁𝐒𝐓𝐀𝐂𝐊. 𝐈 𝐝𝐨𝐧'𝐭 𝐥𝐢𝐤𝐞 𝐝𝐞𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐢𝐜𝐤𝐥𝐞 𝐧𝐚𝐭𝐮𝐫𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐀𝐋𝐆𝐎𝐑𝐈𝐓𝐇𝐌. 𝐈 𝐥𝐢𝐤𝐞 𝐦𝐚𝐡 𝐄𝐌𝐀𝐈𝐋 𝐋𝐈𝐒𝐓 𝐰𝐡𝐞𝐫𝐞 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 𝐨𝐧 𝐢𝐭 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐨𝐦𝐞𝐛𝐨𝐝𝐲 𝐈 𝐭𝐫𝐮𝐥𝐲 𝐰𝐚𝐧𝐧𝐚 𝐟𝐮𝐜𝐤 𝐰𝐢𝐭 𝐢𝐧 𝐑𝐄𝐀𝐋 𝐋𝐢𝐟𝐞. 𝐀𝐧𝐝 𝐭𝐡𝐞𝐲 𝐁𝐔𝐘 𝐝𝐚 𝐁𝐎𝐎𝐊𝐒 𝐨𝐫 𝐌𝐄𝐑𝐂𝐇. 𝐀 𝐏𝐑𝐈𝐕𝐀𝐓𝐄 𝐞𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭 𝐢𝐬 𝐬𝐮𝐦𝐩𝐞𝐧 𝐈 𝐡𝐢𝐠𝐡𝐥𝐲 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐭𝐨 𝐀𝐋𝐋 𝐚𝐫𝐭𝐢𝐬𝐭𝐬. 𝐖𝐫𝐨𝐭𝐞 𝐚 𝐜𝐨𝐫𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠 𝐩𝐢𝐞𝐜𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐝𝐚 𝐏𝐎𝐖𝐄𝐑 𝐨𝐟 𝐘𝐚 𝐏𝐇𝐎𝐍𝐄 𝐂𝐎𝐍𝐓𝐀𝐂𝐓𝐒 𝐚𝐬 𝐚𝐬 𝐝𝐚 𝐧𝐞𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚.

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𝐀𝐥𝐬𝐨 𝐈 𝐭𝐫𝐞𝐚𝐭 𝐦𝐚𝐡 𝐛𝐨𝐨𝐤𝐬 𝐚𝐬 𝐰𝐞𝐫𝐤𝐬 𝐨𝐟 𝐀𝐑𝐓 𝐬𝐨 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐮𝐬𝐮𝐚𝐥 $𝟏𝟎 𝐚 𝐏𝐨𝐩. 𝐁𝐮𝐭𝐭 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐢𝐝𝐞 𝐨𝐟 $𝟓𝟎 𝐩𝐞𝐫 𝐍𝐨𝐯𝐞𝐥. 𝐌𝐚𝐡 𝐦𝐨𝐬𝐭 𝐟𝐞𝐫𝐯𝐞𝐧𝐭 𝐑𝐞𝐚𝐝𝐞𝐫𝐬 𝐨𝐫 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐨𝐫𝐬 𝐨𝐟 𝐦𝐚𝐡 𝐰𝐞𝐫𝐤 𝐡𝐚𝐯𝐞 𝐍𝐎 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐩𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐒𝐊𝐈𝐍𝐆 𝐩𝐫𝐢𝐜𝐞.

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Good article. Great advice to have a separate newsletter for your top collector base. Going to do that pronto.

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This was a very interesting and informative article. Thanks!!

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