To my way of thinking, marketing is a creative endeavor in the same sense that painting, writing, engineering, and so many other things are. When it is done for the good in noble ways, it too, can create beauty! It is sad that it is misused SO MUCH that someone like you is unwilling to call himself a marketer among all your other creative outlets.
To my way of thinking, marketing is a creative endeavor in the same sense that painting, writing, engineering, and so many other things are. When it is done for the good in noble ways, it too, can create beauty! It is sad that it is misused SO MUCH that someone like you is unwilling to call himself a marketer among all your other creative outlets.
Yes, that is true. Marketing can be good when done authentically. It just rarely is by those in the field these days. I have had to push back against "marketers" want to do things in our business because "they work" when I know they would degrade the experience for our readers and customers.
It occurs to me that maybe the word has evolved to mean something that no longer includes the noble stuff. Maybe itтАЩs time for folks like you to invent a new word to connote the spirit of your ways and intent!
To my way of thinking, marketing is a creative endeavor in the same sense that painting, writing, engineering, and so many other things are. When it is done for the good in noble ways, it too, can create beauty! It is sad that it is misused SO MUCH that someone like you is unwilling to call himself a marketer among all your other creative outlets.
Yes, that is true. Marketing can be good when done authentically. It just rarely is by those in the field these days. I have had to push back against "marketers" want to do things in our business because "they work" when I know they would degrade the experience for our readers and customers.
It occurs to me that maybe the word has evolved to mean something that no longer includes the noble stuff. Maybe itтАЩs time for folks like you to invent a new word to connote the spirit of your ways and intent!