I would love to see you guys cover the new changes specifically where Instagram is really prioritizing actual engagement so they’ve added the different features like being able to add interactive stickers to reals , they’ve also added the heart/like option to ig stories . And the big thing that we are all seeing right now is if our followers are not interacting with us even if they’re looking at our stuff Instagram is going to stop showing our stuff to them so I ran a test recently and I posted the same reel with the same sound- One of the reels I selected to share to my feed which showed it to my followers first. The second real I did not select that option and it put it out to the big world first where Instagram shows your real based on interest of other nonfollowers. I received an incredible difference in response 4600 views and 179 likes from the one that went out to the big world first and only 361 views and 20 likes from the one that was shared to Feed and went out to my followers first. I read about this experiment from some IG guru that I follow and they suggested doing this if you’re not getting a lot of engagement from your existing followers. That could be simply because a lot of my existing followers are people that I know and they’re overly familiar with my work they might be following me for other reasons because I used to share a lot of stuff that was not art related. I haven’t really put a bunch of energy into my IG the last couple months because I am working on a ton of things on the backend that I want to be consistent when I jump back into it. But I manage social media for a couple small local businesses as well and so we’ve ran these experiments and received the same response. So I’d love to hear your thoughts about this strategy for people that have existing IG accounts that they’re trying to redirect to be purely business and the strategy in general posting the same room twice same sound even same time One will not appear on the field and only appear on the reels tab. To make it look unique we could select different cover images:) Anyway lots of changes on IG but they are really pushing engagement and if your audience is not engaging with you then you’ll reach into your views are definitely going to drop
We will cover some of this, later in the series we cover Reels in depth, however, it's changing quite rapidly and that's a really interesting point about just bypassing your followers for engagement. I also am starting to think about how to talk about Twitter, historically Twitter has not been good for artists, but that's changed a lot in the last year and there is a huge "Art Twitter" community now and in many ways it's now better than Instagram as Instagram keeps trying to turn itself into TikTok. So we have some other social media ideas coming.....
This was immensely helpful to me. I guess don’t follow enough artists and perhaps product brands, less than 300. But I have just about 600 followers yet my likes don’t match the number. I find going through the posts every day can be overwhelming as there are a myriad of unrelated posts posing as Impressionism or Figurative etc. But I’m taking your advice.
This won’t work for everyone, but since I’m a landscape artist who paints actual places that are state and national parks, I follow people who hike, visit, and travel to those places. I also follow a lot of landscape painters, so hopefully that will define who I am for Instagram. I engage with photographers, hikers who post, and others who love the places I paint fairly often. They also watch for my posts and comment on them. I’m not racking up thousands of followers, but there is a core constituent whom I engage with on a regular basis. Is having a couple thousand followers with engagement good enough?
I don't have a strong IG presence anyway, but did start implementing your ideas for using the algorithm a few months ago. About that same time, my reach drastically fell, I think that is when the algorithm changed again, but in the past few recent weeks my reels have preformed well. Individual posts still have very slight reach. It is frustrating to say the least. But still working at it. I am trying to create better posts and extend my positive followings. Today's reel is an exception to this, it is weak, I knew it was weak but went with it rather than nothing. This weekend I will try to find some fresh ideas! Thank you for the article and direction.
I would love to see you guys cover the new changes specifically where Instagram is really prioritizing actual engagement so they’ve added the different features like being able to add interactive stickers to reals , they’ve also added the heart/like option to ig stories . And the big thing that we are all seeing right now is if our followers are not interacting with us even if they’re looking at our stuff Instagram is going to stop showing our stuff to them so I ran a test recently and I posted the same reel with the same sound- One of the reels I selected to share to my feed which showed it to my followers first. The second real I did not select that option and it put it out to the big world first where Instagram shows your real based on interest of other nonfollowers. I received an incredible difference in response 4600 views and 179 likes from the one that went out to the big world first and only 361 views and 20 likes from the one that was shared to Feed and went out to my followers first. I read about this experiment from some IG guru that I follow and they suggested doing this if you’re not getting a lot of engagement from your existing followers. That could be simply because a lot of my existing followers are people that I know and they’re overly familiar with my work they might be following me for other reasons because I used to share a lot of stuff that was not art related. I haven’t really put a bunch of energy into my IG the last couple months because I am working on a ton of things on the backend that I want to be consistent when I jump back into it. But I manage social media for a couple small local businesses as well and so we’ve ran these experiments and received the same response. So I’d love to hear your thoughts about this strategy for people that have existing IG accounts that they’re trying to redirect to be purely business and the strategy in general posting the same room twice same sound even same time One will not appear on the field and only appear on the reels tab. To make it look unique we could select different cover images:) Anyway lots of changes on IG but they are really pushing engagement and if your audience is not engaging with you then you’ll reach into your views are definitely going to drop
We will cover some of this, later in the series we cover Reels in depth, however, it's changing quite rapidly and that's a really interesting point about just bypassing your followers for engagement. I also am starting to think about how to talk about Twitter, historically Twitter has not been good for artists, but that's changed a lot in the last year and there is a huge "Art Twitter" community now and in many ways it's now better than Instagram as Instagram keeps trying to turn itself into TikTok. So we have some other social media ideas coming.....
This was immensely helpful to me. I guess don’t follow enough artists and perhaps product brands, less than 300. But I have just about 600 followers yet my likes don’t match the number. I find going through the posts every day can be overwhelming as there are a myriad of unrelated posts posing as Impressionism or Figurative etc. But I’m taking your advice.
This won’t work for everyone, but since I’m a landscape artist who paints actual places that are state and national parks, I follow people who hike, visit, and travel to those places. I also follow a lot of landscape painters, so hopefully that will define who I am for Instagram. I engage with photographers, hikers who post, and others who love the places I paint fairly often. They also watch for my posts and comment on them. I’m not racking up thousands of followers, but there is a core constituent whom I engage with on a regular basis. Is having a couple thousand followers with engagement good enough?
I don't have a strong IG presence anyway, but did start implementing your ideas for using the algorithm a few months ago. About that same time, my reach drastically fell, I think that is when the algorithm changed again, but in the past few recent weeks my reels have preformed well. Individual posts still have very slight reach. It is frustrating to say the least. But still working at it. I am trying to create better posts and extend my positive followings. Today's reel is an exception to this, it is weak, I knew it was weak but went with it rather than nothing. This weekend I will try to find some fresh ideas! Thank you for the article and direction.