How to Turn Social Media Likes Into Subscribers
How to Turn Social Media Likes Into Subscribers
Did you know you can easily grow your email list just from social media posting?
Did you know you can easily grow your email list just from social media posting?
What if I told you "Likes" on your posts, if you do a little more work than just scrolling by, were actually marketing leads that can grow your email list?
Here's how:
Our top strategies to market art involve an email list and personal outreach.
When we tell artists this, they often say, "How do I get people on my mailing list?"
One way to get people on your mailing list is to go through all your contacts, all the people you interact with in your email box, and people you know in real life. Most people know at least 150 people, so it rings hollow (to me) when someone says they don’t have anyone to approach when they start email marketing.
But you can also grow your email list to people you don’t necessarily know just by being more strategic with how you approach social media.
After you post one of your artworks on social media and someone “Likes” your art, what do you normally do?
My guess is that you feel good and you scroll by and never think about it again.
And you just missed out on a potential sales lead. If one person likes your art, you have one lead. If five people like your post, you have five leads. If one hundred people like your post, you have one hundred leads. Don’t throw them away.