I stumbled upon this post because I have been actively searching for guerrilla marketing tactics to help promote my most recent self-published book, and I am thankful for all of these helpful and human reminders. It can be overwhelming as an artist, to want to feel successful in ways that feel true to us, and navigating potential tactics and strategies can dehumanize the process of promoting our work. I love the idea of "reputational power" - thank you for sharing what you know with us, the ones who want to feel like we know it too.
We live in an age of the marketer. Everyone is selling something. Whether you need it or not. And the internet is a perfect forum. Years ago I can remember programming censors. Standards boards. Watchdog groups they were referred as. They were mainly for television
“truth in advertising “ safe guards. They checked for lies, false statements,sexually explicit material and if found, it was censored. There was a code by which I can no longer remember the acronym used.
True, sometimes they went too far, and restricted more than they should. But I believe we need a “ standards” organization for social media groups. But Since we now pay for television and it is by subscription, there are little to no safeguards to check and protect the public from marketers, certain programming or misinformation. Scammers and marketers are now one and the same.
And people seem to still believe if it is printed or on t.v. It must be true.
The internet was a double edged sword. It allowed us access to the world but pollutes transmissions with all kinds of bad or misleading information. Sometimes outright lies and falsehoods. AND, anyone and everyone has access to say or sell anything without restraint or truth check about their product.
Social Media companies need eyeball, clicks, people to participate. Contribute regardless of content or validity or quality. And our government seems powerless to constrain them for fear of violating their rights. What about the peoples right to get good clear, honest information to make a cogent and knowledgeable decision?
Now it is up to the public to do their due diligence. The slogan -“ buyer beware” has never been more true and accurate today.
Finally some sane advice on art marketing 👏👏👏
I stumbled upon this post because I have been actively searching for guerrilla marketing tactics to help promote my most recent self-published book, and I am thankful for all of these helpful and human reminders. It can be overwhelming as an artist, to want to feel successful in ways that feel true to us, and navigating potential tactics and strategies can dehumanize the process of promoting our work. I love the idea of "reputational power" - thank you for sharing what you know with us, the ones who want to feel like we know it too.
This is a great reminder, Clint. Thanks!
We live in an age of the marketer. Everyone is selling something. Whether you need it or not. And the internet is a perfect forum. Years ago I can remember programming censors. Standards boards. Watchdog groups they were referred as. They were mainly for television
“truth in advertising “ safe guards. They checked for lies, false statements,sexually explicit material and if found, it was censored. There was a code by which I can no longer remember the acronym used.
True, sometimes they went too far, and restricted more than they should. But I believe we need a “ standards” organization for social media groups. But Since we now pay for television and it is by subscription, there are little to no safeguards to check and protect the public from marketers, certain programming or misinformation. Scammers and marketers are now one and the same.
And people seem to still believe if it is printed or on t.v. It must be true.
The internet was a double edged sword. It allowed us access to the world but pollutes transmissions with all kinds of bad or misleading information. Sometimes outright lies and falsehoods. AND, anyone and everyone has access to say or sell anything without restraint or truth check about their product.
Social Media companies need eyeball, clicks, people to participate. Contribute regardless of content or validity or quality. And our government seems powerless to constrain them for fear of violating their rights. What about the peoples right to get good clear, honest information to make a cogent and knowledgeable decision?
Now it is up to the public to do their due diligence. The slogan -“ buyer beware” has never been more true and accurate today.
Worth reading. Thanks. Clint. nv
Great info thanks. So much noise out there.