That's OK. You don't have to agree with me. I would point out that a SaaS service like FASO is VERY different from an individual artist selling art. SEO is more important for FASO than it is the average artist (when I google "websites for artists" we rank 3rd in the organic listings using an incognito window to eliminate personalization …
That's OK. You don't have to agree with me. I would point out that a SaaS service like FASO is VERY different from an individual artist selling art. SEO is more important for FASO than it is the average artist (when I google "websites for artists" we rank 3rd in the organic listings using an incognito window to eliminate personalization bias from Google). Personally, I don't believe very many people search for "Scottish landscapes in oil" or the like. People tend to buy art they see and like and/or from artists they already know of. I've never known anyone in my art marketing days who came in and said "I'm looking for an oil painting of Scottish landscapes." There may be a minority of people who do that, but I've not once seen any artist or art marketing show me a case where they drastically increased an artist's sales by focusing on SEO, other than then artist's name. I've publicly asked for a real case study many times and not once has anyone presented any evidence. In addition, several SEO experts (not art marketers) over the years have indicated they don't believe SEO works for artists. There are a few specific instances that might make sense such as someone who does pet portraits and lives in Austin might want to try to rank for "pet portraits in austin" for example. But that is more of a service than what most artists do. Again, I could be wrong, but considering the extreme time and money needed to really do SEO right these days, it seems a poor return for most artists when other marketing methods DO work. So, I guess we just have to, for the most part, agree to disagree.
That's OK. You don't have to agree with me. I would point out that a SaaS service like FASO is VERY different from an individual artist selling art. SEO is more important for FASO than it is the average artist (when I google "websites for artists" we rank 3rd in the organic listings using an incognito window to eliminate personalization bias from Google). Personally, I don't believe very many people search for "Scottish landscapes in oil" or the like. People tend to buy art they see and like and/or from artists they already know of. I've never known anyone in my art marketing days who came in and said "I'm looking for an oil painting of Scottish landscapes." There may be a minority of people who do that, but I've not once seen any artist or art marketing show me a case where they drastically increased an artist's sales by focusing on SEO, other than then artist's name. I've publicly asked for a real case study many times and not once has anyone presented any evidence. In addition, several SEO experts (not art marketers) over the years have indicated they don't believe SEO works for artists. There are a few specific instances that might make sense such as someone who does pet portraits and lives in Austin might want to try to rank for "pet portraits in austin" for example. But that is more of a service than what most artists do. Again, I could be wrong, but considering the extreme time and money needed to really do SEO right these days, it seems a poor return for most artists when other marketing methods DO work. So, I guess we just have to, for the most part, agree to disagree.