The BoldBrush Letter is Changing to The FASO Way
A quick notice about why we are changing the name of this newsletter
Important Notice of Name Change
Just a quick heads up today: Next week we are changing the name of this newsletter from The BoldBrush Letter to The FASO Way.
Although we had reasons to use the name BoldBrush, over the years we have discovered that separating our offerings into two brands causes much confusion for most people. So, to solve that issue, we are retiring the BoldBrush name and moving all of our offerings under our main brand, FASO.
If you haven’t heard of FASO, we are a website hosting and marketing platform for artists. We also provide many free educational resources and content such as this newsletter. You can learn more about us here.
People ask us what “FASO” stands for. While it originally stood for something that no longer matters, it is simply our brand. But, I like to tell people, because it is our philosophy and the place we continually strive to be, that FASO is For Artful Souls Online.
Sincerely,
Clint Watson
FASO Founder
Creativity Fanatic
FASO Loves Phil Couture’s paintings
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PS - If you prefer Squarespace websites, you should check out our Artful Square offering. We can generally save artists money, unlock extra features, and we promote our Squarespace artists too!
For Artful Souls Online….love it!
Love working with you…thanks! Whenever I’m talking to someone about art websites, I refer to you as FASO, and they often ask me if they should consider Boldbrush instead. I think you’re making a good choice to consolidate your naming strategy. And I had no idea about the “artful souls” part.