Love working with you…thanks! Whenever I’m talking to someone about art websites, I refer to you as FASO, and they often ask me if they should consider Boldbrush instead. I think you’re making a good choice to consolidate your naming strategy. And I had no idea about the “artful souls” part.
I never understood why there was a different name for "part" of what I thought was always FASO. I have been with your website for a very long time even before it was known more by the initials. Glad it is becoming "one." And, I too, love the "For Artful Souls Online" thought for those letters.
Could have been BoldBrush by FASO but I was one of those confused as how they were linked. From branding and SEO perspective keep the name somewhere here.
Yes, it’s been a VERY difficult decision. I agree with you and love the name. We even debated going the other direction and rebranding everything as “BoldBrush”. But the reality is that our main product has been around as “FASO” for over 20 years and it just causes never ending confusion. The biggest question we get from customers is “what’s the difference between BoldBrush and FASO” and the reality is there isn’t much difference, it’s all us. So our paying customers don’t really know what “BoldBrush” is and our free readers on social media and newsletters know “BoldBrush” but don’t associate it with the way we make money, which is what pays for all the free content. We need a unified brand to fix those two issues. But dang. You’re making me rethink it!
I guess I always understood the difference, but I can see why it confused some. What if it became recognized for a special event or an awarded occasion, or something that celebrates the mastery of some of your artists? It could be under the umbrella of FASO but clearly aligned as something that stands out from it in a significant way. When I first saw it and the description of it, I thought it was cool! I hope you find a way to keep it alive without it confusing the reason it exists - which is FASO.
For Artful Souls Online….love it!
Love working with you…thanks! Whenever I’m talking to someone about art websites, I refer to you as FASO, and they often ask me if they should consider Boldbrush instead. I think you’re making a good choice to consolidate your naming strategy. And I had no idea about the “artful souls” part.
I never understood why there was a different name for "part" of what I thought was always FASO. I have been with your website for a very long time even before it was known more by the initials. Glad it is becoming "one." And, I too, love the "For Artful Souls Online" thought for those letters.
Could have been BoldBrush by FASO but I was one of those confused as how they were linked. From branding and SEO perspective keep the name somewhere here.
Boldbrush was a great name -evoking creativity and individuality. Too bad they're changing it. PDog
Yes, it’s been a VERY difficult decision. I agree with you and love the name. We even debated going the other direction and rebranding everything as “BoldBrush”. But the reality is that our main product has been around as “FASO” for over 20 years and it just causes never ending confusion. The biggest question we get from customers is “what’s the difference between BoldBrush and FASO” and the reality is there isn’t much difference, it’s all us. So our paying customers don’t really know what “BoldBrush” is and our free readers on social media and newsletters know “BoldBrush” but don’t associate it with the way we make money, which is what pays for all the free content. We need a unified brand to fix those two issues. But dang. You’re making me rethink it!
I guess I always understood the difference, but I can see why it confused some. What if it became recognized for a special event or an awarded occasion, or something that celebrates the mastery of some of your artists? It could be under the umbrella of FASO but clearly aligned as something that stands out from it in a significant way. When I first saw it and the description of it, I thought it was cool! I hope you find a way to keep it alive without it confusing the reason it exists - which is FASO.