3 Comments
User's avatar
⭠ Return to thread
Lori Woodward's avatar

My marketing mentor, Calvin Goodman, now long deceased knew that the art market isn’t the mass market. It takes time to sell art and build relationships - whether one is a gallery owner or an artist. It’s good that you have multiple venues for your sales. I’ve worked with galleries that were in resort areas (those tend to sell best) and their sales are seasonal. I sold some through galleries, but at that time, I had a friend who was in 7 resort galleries. She sold well but here and there at each gallery which added up. She also did a number of summer outdoor shows. She was never an overnight success, but with word of mouth and constant showing in multiple galleries she was able to make a good living.

Congrats on your open studio. That makes sense because people who attended came to see your art specifically. In a gallery, your work is competing for sales with the other artists.

The great thing about your art website and newsletter is that once someone arrives at your website, all that person sees is your art. Even on social media, folks can’t remember what they saw two scrolls previously.

Don’t fret too much over the person who can’t get your email. Concentrate on those who can. The ads did help you but if you can’t really afford to continue, you can find other ways to connect to those who love or will love your art. Just keep in mind that people generally don’t make a purchase of art the first time they see it on your website or newsletter. But the more often you send newsletters, the better it stays in their minds. I get an art newsletter from a FASO artist who has been putting out one 2 to 4 times a month. I never mind, and yes, she sells pretty well from her website and also works with a gallery and other venues.

Hang in there.

Expand full comment
Shirley Quaid's avatar

Thanks Lori. Today I am working on getting more print of demand images up. It just seems like there is not enough time to do everything.

Expand full comment
Lori Woodward's avatar

Yep, there’s not enough time. I do what I can ;-)

Expand full comment