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Clintavo's avatar

It means basically to nurture your potential clients. To woo them. To get and keep them interested in you. To my knowledge, we don't use that term though - where did you hear it?

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Laverne Bohlin's avatar

So could you give an example of how we would do this in our emails to potential clients? Thank you!

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Clintavo's avatar

We will be covering this in our upcoming articles about how to build up to a studio sale using Instagram and email. In fact, we already have the video of this specific process posted here: https://sovereignartist.substack.com/p/video-5-steps-to-a-successful-studio?s=w

One big thing to keep in mind is most of your nurturing, "romance" emails are going to be personal, at least to the most promising prospects - not bulk emails. But there will be some mix of both.

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Laverne Bohlin's avatar

Thank you.

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Laverne Bohlin's avatar

Art Storefronts

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Clintavo's avatar

I thought that's where I'd heard it. It's not my favorite term but it is generally accurate on what you should be doing.

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