Why Museums Fail When They Forget the Muses
Musings on the role of Muses in Museums
The FASO Way newsletter — exploring how to thrive as an artist in the age of AI
Today’s Newsletter is Brought to You by FASO.
FASO Loves Deborah Allison’s paintings
SPRING SALE - SAVE 52% ON FASO FOR A LIMITED TIME

Wouldn’t You Love to work with a website hosting company that actually promotes their artists?
As you can see, at FASO, we actually do, and,
we are the only website host we know of that does.
Click the button below to start working
with an art website host that actually cares about art.
Just activate your account before before your trial expires to save 52% on your first year.
We have another post today by Eugene Terekhin, the man and the mind behind the publication Philosophy of Language.
Eugene is a regular contributing writer to The FASO Way.
This article will be locked in two days for paying members only.
Feature Article:
Why Museums Fail When They Forget the Muses

I asked ChatGPT why people build museums, and it said two things — for the preservation of history and culture and for inspiration through exposure to new ideas. Both things are true, of course, but there is much, much more.
The word “museum” comes from the Greek “Μουσεῖον” (Mouseion), which referred to a seat or “temple of the Muses.” A museum is a place dedicated to one’s encounter with the Muses — the nine daughters of Zeus who bestowed knowledge and creativity on mortals.
The whole point of a museum is to reveal how someone encountered the Muses. When we walk into a museum and don’t see that encounter, it’s not a museum. In a true museum, the dance of the Muses is happening before your eyes. You know it, because you get inspired.
The true purpose of a museum is not to preserve but to show why something is worth preserving. It makes no sense to conserve something that is not worth conserving. If we really want to preserve something of value for future generations, we cannot start with preserving. We must start from the beginning — from encountering the Muses.
When we see a poet touched by a Muse, we know it. This is how Homer started the Odyssey:
“Sing to me of the man, Muse, the man of twists and turns...”
The reason the Odyssey is preserved until now is not because it was put in a museum or shrine but because we can read the dance of Terpsichore off it. Homer became a conduit of Calliope’s song. We can see the dance of the Muses happening right now.
When we read The Lord of the Rings, we can feel the dance of the Muses happening before our eyes. It springs from the story itself. You deeply feel the fire of that dance — it sets you on fire.
A true museum is a deep paradox — it’s built to preserve but it cannot preserve by focusing on preserving. No value can be preserved and passed down to future generations unless they see the dance of the Muses with their own eyes. They must see the fire, not just the ashes.
As the Austrian composer Gustav Mahler said,
“Tradition is not the worship of ashes, but the preservation of fire.”
True tradition burns. If it doesn’t burn, it’s dead. All attempts at preserving it will fail. Our children are not interested in ashes; they want to see the fire. They want to see the dance of the Muses as they leaf through the pages of our “Odyssey.”
They want to see it anew. They want to re-experience the initial encounter with the Muses.
“Forget the former things; do not dwell on the past. See, I am doing a new thing! Now it springs up; do you not perceive it?” — Isaiah 43:18-19
The past is only precious if its fire is alive in the present — not in the past. Tradition is only alive when it reveals the divine encounter happening in the moment.
As Dante exclaimed,
O Muses, O high genius, now assist me!
O memory that inscribed what I saw,
Here will your nobility appear!
(Inferno, Canto II)
PS - We know setting up or switching websites is a pain. But, in this day and age, you need your own home base.
And you need it to be with a company who cares about human artists. A company with actual artists who support you and who you can communicate with. A company that actually promotes their artists, as you can see that we do in this very newsletter. Frankly, that company is us, FASO. We stand up For Artful Souls Online.
A great website, contrary to what big tech says, is more important than ever.
So to make it easier for you, we’ve put together a special spring deal where you’ll get your first year on our platform for only $150. That’s a 52% savings off the normal price of $312/year. Think of it as us paying you $162 to move your website to a place that actually promotes human creativity. Just sign up for a trial account by clicking the button below and be sure to activate your account within the first 15 days of your trial.
Please take this opportunity to move away from platforms that use your hard work as “content” to serve hostile algorithms while they callously steal your artwork to train their AI systems. We are here, ready and waiting to help you regain your sovereignty. Please join us and thousands of other sovereign artists in this movement.

