Instagram is not a curated galley anymore. It really doesn't show your posts to people who follow you. It is near useless for building a following. With 1200+ followers, the stats show that only 40 people see my posts. Even people with massive followings are finding the same problem.
Yes, more and more Instagram is seeming to perhaps no longer be worth the effort for artists. I know some are still doing well, but more and more we are hearing similar reports.
I think, to me - and my opinion can be taken with a grain of salt - I feel as though even with a ‘few’ followers on IG, the number of people (albeit small in comparison to you) that watch my reels is more than a gallery might see come through their brick and mortar store in one day. I May be wrong, but even with less exposure than IG once was, it is still more exposure than you would get if it didn’t exist. And the question you have to ask yourself is ‘are you an artist or do you want to be an influencer?’ Yes, the larger the number of followers, the more of a chance for them to buy your art, the more of a chance you can land those quality followers. But I keep going back to ‘it’s still more people viewing my art than if IG didn’t exist.’
All That to say, I do like Musero! It’s in real-time. You can curate your work, join groups, explore other artists, follow them, etc, just like the old IG and old FB. If you’re not on it, I highly recommend it!
This article is extremely helpful! Thank you @Clintavo There are so many counterintuitive marketing strategies for art, your article eases my anxiety that rises from the conflict of what I know to be the art world and the Mass marketing strategies that are out there.
I think you are right about telling the 'right' stories and connecting with the collector in a way they can see their story in your art, or at least a connection to it of some kind. Could you point me toward as to evaluating my stories so I can get it right? I do try to leave the door open for the viewers to fill the page with their stories, but I am missing something somewhere. Thanks!
Instagram is not a curated galley anymore. It really doesn't show your posts to people who follow you. It is near useless for building a following. With 1200+ followers, the stats show that only 40 people see my posts. Even people with massive followings are finding the same problem.
Yes, more and more Instagram is seeming to perhaps no longer be worth the effort for artists. I know some are still doing well, but more and more we are hearing similar reports.
I think, to me - and my opinion can be taken with a grain of salt - I feel as though even with a ‘few’ followers on IG, the number of people (albeit small in comparison to you) that watch my reels is more than a gallery might see come through their brick and mortar store in one day. I May be wrong, but even with less exposure than IG once was, it is still more exposure than you would get if it didn’t exist. And the question you have to ask yourself is ‘are you an artist or do you want to be an influencer?’ Yes, the larger the number of followers, the more of a chance for them to buy your art, the more of a chance you can land those quality followers. But I keep going back to ‘it’s still more people viewing my art than if IG didn’t exist.’
All That to say, I do like Musero! It’s in real-time. You can curate your work, join groups, explore other artists, follow them, etc, just like the old IG and old FB. If you’re not on it, I highly recommend it!
There is a bit of truth in what you say, but it is a dramatic change to drop from several thousand views/reel to 50. There is something amiss.
I will add, I have been a part of Musero since it began.
As you put it that way, I do agree, something is amiss for that drastic a drop.
My IG experience of late has be awful, almost no reach at all.
This is fabulous. I feel affirmed in many things I do, and have permission to not waste time on fruitless efforts. This feels right. Thank you
Likewise!
This article is extremely helpful! Thank you @Clintavo There are so many counterintuitive marketing strategies for art, your article eases my anxiety that rises from the conflict of what I know to be the art world and the Mass marketing strategies that are out there.
I think you are right about telling the 'right' stories and connecting with the collector in a way they can see their story in your art, or at least a connection to it of some kind. Could you point me toward as to evaluating my stories so I can get it right? I do try to leave the door open for the viewers to fill the page with their stories, but I am missing something somewhere. Thanks!
All the stories are covered in the Circles of Art Marketing Guidebook inside the Circle of Marketing section of your FASO account.
Ok, thank you. I will look at it! I may already have looked, but could have missed something.