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Marsha Hamby Savage's avatar

I enjoy reading what you are posting here in the "plan" of how to market... all the different articles you write are well worth reading. My opinion is there is no "one" right way, but many avenues an artist that wants to market must follow. Finding the method that fits their personality and gets results.

I am an artist of 52 years... and I would say a professional being in galleries, in shows, art organizations, etc. for at least 45 of those years. I have tried everything that comes along that makes some kind of sense and did not cost me a fortune. I agree that putting the work out there in several ways is important.

Telling stories and making connections is another way of creating interest and longer term connections. Never stopping creating and learning ... continuing to progress in some way and putting ourselves out there... very important. Caring about the people we come in contact with that enjoy our work is probably "the" most important thing I have done. Staying in touch is the best. I do not worry about SEO ... and I mean the thinking of that plan. What I care about it showing my work in the places online and in real life that people respect. I love the connections I have made!

I do use many of the online places we see original art but I do not obsess about it. It is my daily job and I love that as well. I love using Facebook as one of the avenues to tell my stories and show my artwork... along with my website via newsletters and my blog... letting people know about my events, and what is going on in my life. I truly believe the ones that stick with me enjoy "knowing" the artist in some way.

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Arpit Chhikara's avatar

Reminds of the Kevin Kelly article on 1000 true fans (https://kk.org/thetechnium/1000-true-fans/) which I interpret as creating stuff that people want and getting 1000 people to believe in it with their heart and soul.

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