I've been thinking about the story and what we as artists offer to our buyers. I now believe that the artwork is only a metaphor that evokes a way to enter the inner reality of the potential buyer.
The collector is not just purchasing the painting as a crafted product. Instead, they are buying the means to reach their inner experience…
I've been thinking about the story and what we as artists offer to our buyers. I now believe that the artwork is only a metaphor that evokes a way to enter the inner reality of the potential buyer.
The collector is not just purchasing the painting as a crafted product. Instead, they are buying the means to reach their inner experience.
Our story informs the buyer what kind of metaphor we are creating. If the audience's emotions connect with the story, and if the art compels a significant inner experience, the art becomes a portal to their inner life.
Wanting to relieve the experience the art induced, they buy the portal. They purchase the artwork—this is the function of the story.
I've been thinking about the story and what we as artists offer to our buyers. I now believe that the artwork is only a metaphor that evokes a way to enter the inner reality of the potential buyer.
The collector is not just purchasing the painting as a crafted product. Instead, they are buying the means to reach their inner experience.
Our story informs the buyer what kind of metaphor we are creating. If the audience's emotions connect with the story, and if the art compels a significant inner experience, the art becomes a portal to their inner life.
Wanting to relieve the experience the art induced, they buy the portal. They purchase the artwork—this is the function of the story.