Where will you start--with the art at the center? Personally, I feel pretty good with where I am with price and quality, although clearly these need to be covered as basics. But I will have questions about "Category" being a central point in the marketing--does that mean defining your art for an audience? And "Story." Looking forward to seeing more on that--I read Kindra Hall's kind-of-kitchy "Stories that Stick" a couple years ago, interesting. And I guess I'm seeing that in this day and age of shorter attention spans and flash venues, your story might have more significance than your bio--although I guess your bio is part of your story. Looking forward to the series, at any rate.
I've been thinking about the story and what we as artists offer to our buyers. I now believe that the artwork is only a metaphor that evokes a way to enter the inner reality of the potential buyer.
The collector is not just purchasing the painting as a crafted product. Instead, they are buying the means to reach their inner experience.
Our story informs the buyer what kind of metaphor we are creating. If the audience's emotions connect with the story, and if the art compels a significant inner experience, the art becomes a portal to their inner life.
Wanting to relieve the experience the art induced, they buy the portal. They purchase the artwork—this is the function of the story.
Another great e-mail worthsaving. Comparing the market to moving electrons is brilliant.
Where will you start--with the art at the center? Personally, I feel pretty good with where I am with price and quality, although clearly these need to be covered as basics. But I will have questions about "Category" being a central point in the marketing--does that mean defining your art for an audience? And "Story." Looking forward to seeing more on that--I read Kindra Hall's kind-of-kitchy "Stories that Stick" a couple years ago, interesting. And I guess I'm seeing that in this day and age of shorter attention spans and flash venues, your story might have more significance than your bio--although I guess your bio is part of your story. Looking forward to the series, at any rate.
I've been thinking about the story and what we as artists offer to our buyers. I now believe that the artwork is only a metaphor that evokes a way to enter the inner reality of the potential buyer.
The collector is not just purchasing the painting as a crafted product. Instead, they are buying the means to reach their inner experience.
Our story informs the buyer what kind of metaphor we are creating. If the audience's emotions connect with the story, and if the art compels a significant inner experience, the art becomes a portal to their inner life.
Wanting to relieve the experience the art induced, they buy the portal. They purchase the artwork—this is the function of the story.